High DemandHands-on LabAll Profiles
Applied Generative AI: Text, Image & Automation
Master the most powerful generative AI tools on the market in 3h30. Prompt engineering, text generation, image creation and content automation: leave with techniques immediately applicable in your daily professional work.
Duration
3h30
Audience
Managers, Marketers, Creatives, Professionals (all profiles)
Technologies
ChatGPT, Claude, Midjourney, DALL-E, GitHub Copilot
Format
On-site or Remote
Detailed program
0:00 – 0:20
Introduction: Generative AI Landscape in 2025
- State of the art: ChatGPT, Claude, Midjourney, DALL-E, Copilot
- How generative AI changes your profession
- Live demonstrations: text, image, code
- Define your priority use cases
0:20 – 1:10
Lab 1: Mastering Text Generation
- Prompt engineering: structure, context, examples
- Generate marketing content (LinkedIn posts, emails, landing pages)
- Advanced techniques: personas, chain-of-thought, iteration
- Compare ChatGPT vs Claude: strengths and weaknesses
- Hands-on exercise on your own use cases
1:20 – 2:10
Lab 2: Image Generation & Creative Workflows
- Create visuals with Midjourney and DALL-E
- Write effective visual prompts
- Creative workflows: from idea to finalized visual
- Retouching and iteration: refine results
- Integrate AI visuals into your communication materials
2:20 – 3:00
Lab 3: Automating Content Production
- Generate code with GitHub Copilot
- Automate content creation at scale
- Reusable templates and workflows
- Integrate AI into your existing tools (Notion, Slack, Office)
3:00 – 3:30
Ethics, Limits & Daily Integration
- Current limits: hallucinations, bias, confidentiality
- Ethical framework: plagiarism, copyright, GDPR
- Build your daily AI routine
- Personalized action plan for the next 30 days
Deliverables
- Ready-to-use prompt kit (text + image)
- Best AI tools guide by use case
- Automated workflow templates
- Personalized 30-day action plan
Prerequisites
- No technical skills required
- Laptop with internet access
- Free ChatGPT and Claude accounts (instructions provided before the workshop)
Pricing
€890 excl. tax / person
€4,000 excl. tax / group (up to 8 participants)
Level
Beginner to Intermediate
Accessibility
Workshop accessible to people with disabilities. Contact our disability referent: accessibilite@ikasia.ai
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