Hands-on Workshop
Applied Generative AI Workshop
Intensive and practical workshop to master generative AI tools (text, image, code) and boost your productivity and creativity. Leave with prompt engineering techniques immediately applicable.
Duration
1 day (7 hours)
Audience
Marketing, Product, Innovation, Creative Professionals
Languages
French, English
Format
On-site, Remote, Hybrid
Learning objectives
- Use the best generative AI tools on the market (text, image, video)
- Master prompt engineering to obtain quality results
- Generate marketing content, visuals, scripts with AI
- Automate content creation while keeping your brand identity
- Evaluate the quality and limits of AI outputs
- Integrate generative AI into your creative workflows
Detailed program
Program
- Introduction: Generative AI in 2025, state of the art
- Tools panorama: ChatGPT, Claude, Midjourney, Stable Diffusion, Runway...
- Prompt engineering for text: structure, context, examples
- Lab 1: Generate marketing content (LinkedIn posts, emails, landing pages)
- Lab 2: Create visuals with Midjourney/DALL-E
Afternoon
- Advanced techniques: personas, chain-of-thought, iteration
- Generate code with GitHub Copilot / Cursor
- Lab 3: Automate content production at scale
- Limits and ethics: plagiarism, bias, confidentiality
- Lab 4: Red thread project — Create a complete campaign with AI
Pricing
€1,290 excl. tax / person (inter) · €4,500 excl. tax / group (intra, up to 10 participants)
Prerequisites
Beginner to Intermediate
Sectors
Marketing, Media, Product, Innovation
Accessibility
Training accessible to people with disabilities. Contact our disability referent to adapt arrangements: accessibilite@ikasia.ai
Our other courses
Executive
AI Strategy for Executives
2 days (14 hours)
Learn more
Recommended
AI for Managers & Professionals
2 days (14 hours)
Learn more
Certifying Training
Data Science & Machine Learning Bootcamp
8 weeks part-time (56 hours) or 2 weeks intensive
Learn more
Compliance & Governance
AI Ethics & Regulation
1 day (7 hours)
Learn more
Custom training for your organization?
Our programs are fully customizable. We adapt content, duration, and practical cases to your sector and specific challenges.